In these times when peoples budgets are squeezed, prices are sky rocketing and more and more people are forced to think about the pennies they spend, there are a few out there who make it their goal in life to find the best deals and fight for the every day consumer. This set of images are of 4 prominent people who help everyday people find great deals, survive on low budgets and fight injustice from large companies and government. Comedian Joe Lycett has used his TV show “Joe Lycett’s Got Your Back” to take on large companies like Hugo Boss for sending cease and desist letters to small businesses and Shell for greenwashing. Jack Monroe has made a name of herself for coming up with affordable, low cost recipes for people to cook at home. Kwajo Tweneboa has given a voice to social housing tenants and exposed to derelict living conditions they are forced to endure. And lastly Holly Smith, aka Coupon Queen - who advices people how they can cut thousands of pounds off their shopping bills every year by finding great coupon bargains.
These people are all consumer heroes, fighting to make lives better and more affordable for people who need it.
Shot for The Guardian Saturday Magazine
