Before the Covid-19 UK lockdown I was brought in to collaborate with Counterpoints Arts to create a campaign to celebrate the Ambassadors chosen for this years Refugee Week. The shoots were concept driven and involved big studio setups and fun, creative ideas. I completed one shoot with the lovely author Onjali Q Rauf before we were all told to isolate.
There were still 9 more ambassadors to shoot so we needed to do a fast rethink of how we could still create a campaign. As we were no longer dependent on a printed campaign, and maybe the most important thing was that the campaign had a look and common thread, we decided to drop the concept driven studio shoot ideas, to pursue a simpler aesthetics. I came up with the idea of directing the ambassadors remotely and then having them take the final image on their mobile phone. This would solve the issues of the imperfections you get by photographing remotely, yet it gave us sharp images that had a common look and feel.
Here is the final campaign as well as the first image from the original concept.
Shot for Counterpoint Arts
