Jonathan, the founder and designer behind JW Anderson is also the creative director behind Loewe Craft Prize. This shoot, at his offices in Dalston, was to include the items shortlisted for the prestigious awards.
On arrival at Jonathan’s office I met Jonathan’s team. They were keen to help but it seemed that everybody was worried not to make a final decision. Maybe Jonathan runs the show with a iron fist, or maybe it was just something in the air, but the final decisions had to be made as Jonathan walked in the door, minutes before the shoot. Never easy when you only have minutes to complete the shoot and the room is little bigger than my wardrobe.
Jonathan, a quiet man, was easy to direct and had no major obstacles in terms of which plinth to use or what items to include in the end.